Altering

The challenge

Creativity is vital for mental well-being, yet many feel blocked by fear of judgement or mistakes. While science shows creativity lowers stress and boosts longevity, current market solutions focus on craft training, where creative thinking is a secondary benefit of the craft skill acquisition.

The approach

Altering was created to make creative practice accessible to everyone, with a mission to empower the world to be more creative—think of us as the “Headspace for creativity”. Instead of creativity being a by-product, for us it’s the vehicle by which people can access deeper benefits like reduced stress, increased confidence, and overall well-being. 

The execution

Altering removes barriers to creativity by offering time-limited, goal-focussed challenges, neuroscience-backed exercises, and accessible artist techniques. The app guides users through audio challenges and encourages a regular creative habit with progress tracking and reminders, all focused on the process, not the outcome.

The impact

Though still in its early stages, Altering is already making a noticeable difference. Users are reporting increased feelings of accomplishment, confidence, and playfulness, with many finding that practising creativity as a habit has a significant positive impact on their mindset.

The future

Altering is pioneering a new category within wellness: creative practice. Just as meditation apps have opened up the benefits of mindfulness, creativity is poised to become the next essential frontier in well-being, helping people adapt, adjust and thrive in the modern world.