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- Privacy
- Cookies & Settings
- All Rights Reserved © The49 2026
Last updated: 5 August 2026
The49 uses essential storage and, with your permission, Google Analytics and Apollo.
| Technology | Purpose | Data | Retention |
|---|---|---|---|
| Consent record | Remembers your privacy choice. | cookieConsent: your category choices, decision date, expiry and policy version, stored on your device. | Six months |
| Google Analytics | Measures visits and site usage. | _ga and _ga_*: identifiers, browser and device details, approximate location, page URLs, referrers, timestamps and site interactions. | Cookies last up to two years. User and event-level data is retained for no longer than 14 months; aggregated reports may remain longer. |
| Apollo | Identifies visiting organisations and pages viewed to support sales activity. | apolloAnonId, an event queue and short-lived eligibility/identity caches. Data may include IP address, device and browser details, page URLs, referrer and campaign parameters. Apollo uses LiveIntent technology, which may create _lc2_fpi, _lc2_fpi_js, _li_duid, _li_ss and lidids.* identifiers. | Eligibility and identity caches last about one day; queued events remain until sent. The Apollo browser identifier remains until it is cleared or consent is withdrawn, while some LiveIntent identity and synchronisation identifiers may last up to two years. Apollo-held visitor information is kept only while relevant to our business-to-business sales activity. |
Google Analytics and Apollo remain off until you allow them. Your choice lasts for six months and is requested again if our tracking setup or policy changes.
Use Cookie Settings or the footer control to change or withdraw your choice. Withdrawing consent stops future tracking and removes the known first-party cookies and local storage listed above. To request deletion of information already received by us or a provider, use the contact details below.
LiveIntent Privacy Policy (identity technology used by Apollo)
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THE49 LTD. 106 London Road, East Grinstead, RH19 1EP, GB
Don't wait for the future
Build it with us…